Finnair was ranked Europe’s worst airline. This blog explores what that says about national identity, brand trust, and institutional failure.
Tag: National Identity
Finland’s UX Is Emotional Bandwidth
There are things I love about Finland and things that quietly drive me insane. Some days, I feel completely at home here. Other days, I feel like I was born in the wrong country, in the wrong emotional climate, surrounded by too many polite silences and not enough verbal confirmation that people care about each…