Culture isn’t just trends and nostalgia. From silence as luxury to algorithm-driven taste, here are 10 shifts shaping how we live, shop and imagine tomorrow.
Category: Society
From National Symbol to Media Case Study: What the Finnair Ranking Really Tells Us
Finnair was ranked Europe’s worst airline. This blog explores what that says about national identity, brand trust, and institutional failure.
We Loved Carrie. But the World Outgrew Her
The photo above is from my 2010 trip to New York – back when Sex and the City still felt like the city’s unofficial soundtrack.
Finland’s UX Is Emotional Bandwidth
There are things I love about Finland and things that quietly drive me insane. Some days, I feel completely at home here. Other days, I feel like I was born in the wrong country, in the wrong emotional climate, surrounded by too many polite silences and not enough verbal confirmation that people care about each…
Rock Isn’t Dead. It Just Won’t Fit In.
Rock music did not disappear. It just stopped fitting into a world built for background noise and passive playlists. This blog explores why rock still matters, why it sounds like rebellion, and why it refuses to go quietly.
Eurovision Turns 69 – And Finland’s “Ich Komme” Is Coming Right On Time
For a very long time, Eurovision hasn’t really been a song contest. It’s been a yearly spectacle of glitter, drama, and over-the-top performance art. The one time of year when Europe collectively agrees to arse around in the name of music, spectacle, and shared absurdity. And as someone who thrives on maximalism, I wouldn’t have…
Quick Reads for Busy People: What People Get Wrong About Being a Jack of All Trades
They call us “Jack of all trades” like it’s a warning. But here’s the thing – they usually forget the rest of the phrase. This quick read unpacks where the label really comes from, why it got twisted into an insult, and what people still don’t get about being multi-talented in a specialist-obsessed world. Spoiler: we’re not the problem. We’re the glue.
Why I Don’t Call Myself a Feminist – And Why That Should Be Okay
When Finland’s First Lady Suzanne Innes-Stubb calmly stated in an interview that she doesn’t consider herself a feminist – even while discussing gender equality, violence against women, and the importance of talking about menopause – she wasn’t trying to start a war. But somehow, she did. That single sentence, placed next to words of care…
What I’m Actually Good At (But Can’t Prove Easily)
Most people are quick to name what they’re good at. Certificates. Titles. Skills you can measure. I have some of those, sure—but the things I’m actually best at? You won’t find them listed anywhere. They’re not flashy. They don’t come with metrics. And they rarely get acknowledged until someone else drops the ball. What I’m…
Courage Isn’t a Cost – It’s an Investment
Let’s be honest: Finland doesn’t always know what to do with something bold. Especially when it’s loud, chaotic, and refuses to apologize. Case in point: Queen of F**ing Everything. A series that dared to break every rule in the Finnish TV playbook. No quiet stares out of grey windows. No kitchen table melancholy. No slowly…
The Power of a Passport: What Colors Say About Borders, Privilege, and Travel
Passports may seem like simple travel documents, but they are symbols of power and privilege. Their colors influence how easily someone can cross borders, reflecting global inequality. But beyond just function, their designs tell a deeper story – shaped by political alliances, history, and national identity. As a maximalist, I’ve always been curious about many…
Barbie and How “Ridiculous” Dreams Change the World
I didn’t own many Barbies growing up. My parents—practical as ever, some might call them “bohemian literature types” – opted for books, movies, and outdoor adventures over plastic dolls with dream mansions. They figured those would be better for me. But of course, I found ways around their well-meaning plans. I’d escape to friends’ apartments…
The Power and Responsibility of Media in the Digital Age
In today’s fast-paced, interconnected world, media has become much more than a way to get information—it’s a powerful force that shapes how we communicate, learn, and connect. The rise of digital platforms and social media has transformed how information spreads, creating unprecedented opportunities for individuals and organizations to reach audiences worldwide. But with this influence…
Is China Becoming the King of Vineyards?
For centuries, Europe has been at the heart of the wine world—France, Italy, Spain, Portugal, and Germany. Wine in Europe is as ingrained to society as tea is in China—it’s a symbol of national pride. Yet, just as the British once dominated the Chinese tea trade, China is now making its mark in the global…
The Seven Wonders of the Modern World: The Real Masterpieces
A hundred years ago, people dreamed of a future full of flying cars, cities on the Moon, and cures for all diseases. It was a hopeful, optimistic vision of progress. But here we are in the 2020s, and, well, it’s safe to say things didn’t go quite as planned. That utopian dream? It’s been replaced…
Short Stories of History: The Cultural Impact of Pantone’s Color of the Year
Pantone 219 C and 3298 might not be names you recognize, but Barbie pink and Starbucks green are. When you see dozens of pinks, it’s easy to pick out Barbie pink, and the same goes for Starbucks green. These colors are so closely associated with their brands that they stand out in any crowd. But…
From Abba to Öky: A Journey Through Nordic Words
Some people see the Nordics as a utopia—a perfect place to live because of the high quality of life, strong social systems, and beautiful nature. They admire how Nordic countries prioritize education, healthcare, and equality, believing these factors contribute to a happy society. For them, the Nordics represent a harmonious balance between modern life, work,…
Jackinna of all Trades 